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April 1, 2020

WELCOME SERIES EMAILS

Series of emails for first-time Bird riders.

WELCOME TO BIRD

Subject line: Your first flight’s free

Preheader: Love at first Bird…

HOW TO RIDE

Subject line: Your free ride awaits

Preheader: There’s a Bird with your name on it—this one’s on us.

FREE RIDE TIPS

Subject line: Three tips for your free trip

Preheader: 100% of our tips go to riders.

LAST CHANCE TO RIDE FREE

Subject line: Don’t skip your free trip

Preheader: Take flight before your free ride expires.

ANOTHER FREE RIDE

Subject line: Pssst. You just got a free ride

Preheader: Second chance for a free first ride.

ANOTHER FREE RIDE REMINDER 

Subject line: Last chance for a free ride

Preheader: Take flight before your discount runs out.

SAFETY TIPS

Subject line: This is how you beat traffic

Preheader: A few things to keep in mind while you ride.